The response we got from the cinema trip was good - a good round of applause after it was done. After the whole cinema showing was finished, we asked people what they thought of it. This is what they said:
- the performance and mise-en-scene itself was good - matched the tempo of the song
- the editing was very well done - special effects were popular among the audience and everything was edited to the beat
- they especially liked the mix of performance and narrative (and how it was edited together)
- some base tracks were filmed very well (e.g. the base track with the poles)
However, they also said:
- there could have been a bit more of the kaleidoscope special effect
- the video looked a bit bland and there could've been more colours
- the musical glitch (going from the middle-8/bridge into the chorus) could've been fixed a bit better, to make it more seamless
Overall, I am happy with the feedback we received from our target audience.
Ancillary products
After asking my target audience on what they thought of my ancillary products, this is the response I got:
- although there is not a lot of colour (what they would expect from an electronic advert/album), they thought the colour scheme worked well, as it was simple, but not too crazy and blinding
- they liked the background graphics, it suited the genre well
- they liked how the album name was incorporated on the CD itself
However they also said:
- the pictures could have had a special effect/filter on it, to make it more visually pleasing
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