In our pitch we had to talk about who our intended target audience would be for the music video. I done interviews with several people with different styles to see what they would expect to see when I told them what song my group and I was doing. Our teacher Rebecca, showed us a website called YouGov which is a website that gives you a profile of the average person is a fan of an particular artist. We wanted to see if were correct with our intended target audience comparing to the data correlated by YouGov.
From the image above you can see how the average Disclosure fan is
- Female aged 18-24
- Lives in the Midlands
- Real Interest in celebrities
- Tend to shop at: ASOS, Urban Outfitters, Top Shop, River Island
- Strong Interest in other electronic artists
- and reads NME
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