Synergy for an artist/band in the music industry is important to create an image for the audience to recognise immediately. For Shenaya we decided to have a common theme throughout the promotional package which is black and white attire with vibrant colours in the background. An example of this is the Album cover. For this we decided to have a shot of Shenaya staying in front of the camera and traffic at night and do a long exposure shot so that we get the streaks of lights of traffic.
This is an example of something we will be doing for the album cover and the rest of the promotional package. This will allow the audience to recognise the image and the artist and will let know what to expect in terms of the music video and the style of clothing she will be wearing.
Another thing we decided to do was a logo for Shenaya. This is something we would like to incorporate into the video in a way that it's obvious to see but seamless in the editing. We thought that this would be good for advertisement as someone could see it on a billboard and would easily recognise when they watch the video.
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